Planning Application Submitted to Alleviate South Worcestershire’s Housing Supply Shortage

Solihull-based Terra has submitted an Outline Planning Application for 30 homes with extensive landscaping and Public Open Space, located on the outskirts of the South Worcestershire village of Callow End. Malvern Hills District Council cannot currently demonstrate a five-year housing land supply, which the proposed scheme could help to alleviate.  

The 2.3 ha (5.7 acres) site at Old Hills is to the east of Upton Road (B4424), which is the main vehicular route through the village, connecting to Worcester city centre only five miles away. Classifed as a ‘service village’ within Malvern Hills District, Callow End features a primary school, a village shop, a number of pubs, a village hall and playing fields. There is also a regular bus service which runs along Upton Road between Worcester and the village of Ryall. 

The planning application that has been lodged with Malvern Hills District Council is for 30 high quality dwellings, including a 40 per cent provision of affordable homes. The proposed site density is 15 dwellings per hectare, to reflect the low density of the traditional village. The site is currently unused pasture land. 

The masterplan and supporting Design and Access Statement have been produced by BHB Architects.

James O’Shea, Managing Director of Terra said: “We are excited about the opportunity to create a quality family-orientated niche development in this sought-after village location. In the Parish of Powick, where Callow End is located, local data indicates a demand for at least 21 affordable homes. Our proposals are for 12 of the 30 plots planned for this site to be designated as affordable, together with additional two and three bedroom homes which could be ideal for first time buyers.   

“Delivering this scheme will add value to the immediate area, with 30 high quality new homes designed around extensive landscaping and Public Open Space. We look forward to working alongside Officers, Councillors and consultees while the application is being considered.”

Terra’s proposals are for existing hedgerows to be retained, apart from allowing for the creation of a new access into the site from Upton Road. Mature trees will also be retained and a large English Oak tree will become a focal point of a new area of landcaped Public Open Space. The site at a very low risk of potential flooding, and it is not located within or adjacent to a Conservation Area, or Area of Natural Beauty. 

It has been identified that a total of 360 affordable homes are required across Malvern Hills District over the next five years. The village of Callow End is a highly sustainable location which is able to accommodate growth, due to its provision of local amenities, schooling and a local bus route. 

Terra is an experienced residential land specialist, which enters into agreements with landowners and then pursues, funds and secures an agreeable planning permission. It also has the financial resources to secure land with or without residential planning consent to assist landowners looking for a quick sale process. 

Terra has a national reach, having recently secured residential land in Bedfordshire, Gloucestershire, Herefordshire, Northamptonshire, Nottinghamshire, Oxfordshire, Somerset, Warwickshire, The West Midlands, Wiltshire and Worcestershire. Terra currently controls 24 sites, with circa 415 acres of residential land that is capable of delivering 2,200 new homes.


If you think your land may have development potential and would like to see its value increase by working with Terra then contact us

+44 (0)121 704 1134





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